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Global celebrity endorsements gone bad
In my last column, I raised the issue of people and brands licensing their names. My general conclusion was that for the most part, it's a waste of money and could be a problem for the brand itself.
It might be worth some words on the use of celebrities in the brand business: the good, the bad and the ugly.
What prompts my further thoughts on this subject is the announcement that Macy's is launching a major celebrity effort to try…Continue
Give The Heat With Nike Lebron James Black Shoes On Your Feet
As Lebron James continues his outstanding career with the Miami Heat, this years Nike Lebron James black shoes are far outselling other brands. Just as their star endorser, this footwear does not stand down to the competition, and if you are serious about surpassing the competition, you too will want a pair of these shoes. Sporting the latest from the Lebron Collection will surely please fans and foes alike…Continue
Getting pregnant in your 20s Two women tell all
Melissa's story: Facing infertility in the "fertile decade"Melissa SchoenherrAge: 28Home: Bellevue, NebraskaChild: Pressly, 6 monthsA month after Melissa and her husband, Kevin, tied the knot at age 21, she went off birth control pills and decided to let nature take its course.
But Melissa didn't get pregnant. "My mother died a year after we got married, and I was preoccupied with that," she says. "We just figured it would happen…Continue